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Hank Haney is an award-winning golf instructor who works with Tiger Woods and other tour pros. The following is an excerpt from his latest book, Hank Haney’s Essentials of the Swing.
I try to help all my students figure it out for themselves. You never really “own” knowledge until you’ve gone through that process – and that holds true for every student I’ve had over the years, including tour players. Blindly following instruction isn’t going to give you the understanding you need to be the best golfer you can be. My goal here is to give you some understanding of what happens in the swing, not just something to try the next time you go out to play. If I’m giving you a lesson, I start with an idea of what your model swing looks like, then I give you an A to Z plan to get there. And you can’t get to Z without seeing where A, B, C and the rest of the letters put you.
What I find so interesting, and one of the reasons why Hank Haney is such an effective teacher and coach, is because he understands well what makes people tick. He understands that people really need to know the why behind the what, so that they can fully commit to the approach. In golf, the difference between a few strokes in a handicap can all be related to the golfer’s ability to commit fully to a shot: to trust the club, remove all doubt, and envision only the perfect execution. By giving his students the understanding behind the approach and the technique, Hank is addressing those critical issues and allowing his students to fully commit. Read More »
Posted in Change Management, Engagement, Internal Communications, Messaging, Sales Communications | Tagged employee engagement, employee training, Engagement, field sales communications, Internal Communications, rep training, Sales, sales communication, Sales Messaging, selling |
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Don’t get me wrong – I love PowerPoint. I’ve made a career out of making PowerPoint presentations that others love too.
However, this ubiquitous tool is often used poorly and can compromise an effective message. Also, because of it’s pervasiveness in the corporate world it is become nothing more than wallpaper poorly hung, background noise that distracts more than informs.
Funny interlude to support the point…
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As a believer in the democratic process I can’t help but to be impressed with the intensity of the healthcare debate. On a topic so important to so many Americans it’s encouraging to see the level of involvement and participation in the debate. However, as a communicator I’m mortified about the quality of that debate. With no clear message on the objectives of reform and meeting formats that reward contention and combativeness the dialog on healthcare is not healthy. Read More »
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Being alone, or the only one – is that not one of the biggest fears that people face in everyday life?
That’s why support groups, special interest clubs and Web sites, and even social networking exist – to bring people with like problems, challenges and interests together. To provide connectivity yes, but in a more basic sense, to give us a sense of belonging – to let us know that we’re not the only ones in a given situation. Read More »
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Studies have shown a direct link between customer satisfaction and customer messaging. The more relevant and targeted the message the more likely the customer with be satisfied with the business relationship. We’ve all seen attempts at this from companies we do personally business with as consumers. More than ever, getting this right should become a priority for B2B marketers as well. Read More »
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Sales effectiveness often relies on getting everyone aligned around the same set of objectives and priorities. However, in large sales organizations there are always competing priorities vying for time and attention. Within this confusion and clutter, the must-wins and must-do’s essential to your success can get lost in the shuffle of lesser-important activities. Communications can get everyone focused on getting the most important things done first as long as the message is effectively cascaded through the organization. Read More »
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Engagement is one of those words that has many subtleties in meaning, and is often viewed with varying levels of skepticism by different organizations. Of course, outside of the corporate environment, engagement has a number of definitions and applications. But there are two basic elements that are at the heart of engagement and that cut across nearly all interpretations of the word.
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In an information economy, knowledge is power. But what if you have too much knowledge? I was talking to a client recently that was lamenting there was so much information available on their corporate intranet that he could never find the content he really needed. He estimated he and his people in the field spend upwards of 2-3 hours PER WEEK searching for information. Often, they can’t find what they are looking for and call into the office for help in locating the specific bit of content – tying up even more resources.
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The Wall Street Journal developed a unique treatment for handling photographs on its front page, which has now taken on a life of its own. The look, developed by former art director Kevin Sprouls, is known at the WSJ as a “hedcut.”
A lay person might think a hedcut is a photograph that has been manipulated in some mysterious way; a graphics person might think it is done using a scratchboard technique or a customized Photoshop filter. In reality, hedcuts are hand drawn by a rather labor intensive process that is explained in this link: http://www.npg.si.edu/exh/journal/inside.htm. (Keep in mind that the linked article applies to a final piece measuring one inch wide by one and a half inches tall. For a physically larger piece, you would need to make adjustments.) Read More »
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They say that nothing travels faster than bad news. It’s certainly not hard to see that dynamic in action today. There seems to be nothing but bad news all around us. Everywhere you turn the message is grim. While the economic meltdown is real, I believe that negative communications are only adding fuel to the funeral pyre. Read More »
