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KPMG, a global leader in Audit, Tax and Advisory services, has integrated a variety of services designed to support the CFOs of global businesses. They wanted to be able to cross-sell and up-sell their services within existing accounts and develop marketing materials to appeal to this highly influential target audience.

 

MossWarner worked with KPMG to develop their marketing materials and a variety of thought-leadership materials to support what became known as their World-Class Finance practice. The program included a customizable collateral system, new business presentations, customer events, white papers and newsletters.


The various marketing and sales efforts MossWarner supported allowed KPMG to firmly establish the World-Class Finance practice as a valuable resource for CFOs in leading companies. When KPMG spun off the management consulting practice and created BearingPoint, the World-Class Finance service was preserved because of the equity developed. To this day, the company continues to promote their services on this same offering platform.


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