Norelco, a division of Philips Domestic Appliances & Personal Care (DAP), faced the challenge every year of introducing their new products to retailers and convincing them to carry these new products while retaining Norelco’s current line. Their account managers need to be able to demonstrate the new product features, showcase consumer promotion activities and advertising plans and provide information about how their products would help retailers improve category performance.

Arming their sales force with these compelling sales tools early in the season allows Norelco to maintain their leadership position in electric shavers. The company can consistently show their latest innovations in a timely manner while demonstrating the impact that these new products will have at retail.

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