MossWarner

ReachLocal is the industry leader in Internet advertising solutions for local businesses. They offer expert services, leading technology and clear results to a wide variety of small to medium sized businesses looking to attract local customers through search site advertising.
Search site advertising is technical and complex, so selling their solution to local business owners required an easy-to-understand message and a compelling call to action. MossWarner developed a simplified messaging platform for the company and developed the various sales tools used to communicate with their prospective customers. The message was conveyed through a new corporate selling story, leave behind materials, email solicitations and web downloads.
The company has just begun using the new materials on sales calls and the response has been overwhelmingly positive. The message has been rapidly embraced by ReachLocal and their partners and the materials are helping to shorten the closing time on new accounts. These tools have become the critical success factor in taking their sales to the next level.